The Margin: This clingy polka-dot dress from Spain has gone viral, and it likely has more Instagram followers than you



It’s a black-and-white, polka dotted long flowing dress. And it’s clearly the very last thing you want to wear to a party or social gathering of any kind.

That’s because that $70 dollar Maxi frock offered by Zara, one of Spain-based Inditex’s ITX, +1.11%   many fast-fashion retail chains, is literally being spotted everywhere. The dress even has its own Instagram account — @hot4thespot — dedicated to sightings of the gown. It had 5,595 followers as of Friday.

Consider data that shows the majority of Facebook’s FB, -0.53%  Instagram app has from one to 1,000 followers and you can see the depressing road this dress is taking us down. Hot4thespot isn’t even the most depressing, as @shavanna features a decapitated Barbie head with fashioned hands and some 18,000 followers. The girl who smashes her face into bread @breadfaceblog has 194,000 followers.

Far from being some simple rag, the Maxi dress is owned by one of the richest men in the world, Inditex’s billionaire Spanish founder Amancio Ortega, who developed a knack for pumping out new gear faster than you can say paella.

Finding it on Zara’s website is surprisingly no mean feat as it doesn’t seem to come up under “polka dot,” but the bland title — “print dress” — almost as if it’s hiding out. The Maxi dress has been relentless on the fashion scene since about 2010, though its origins stem from the swinging 60s and designer Oscar de la Renta, according to some.

Love it or hate it. In 2015, satirical website Jezebel penned “Death to the Maxi Dress: A Manifesto” definitely came out swinging for the latter.

“Could it be that draping yourself in yards and yard of a fabric that tends to pill unattractively and, even when there are no bumps, highlights every single bump, and clings to undergarments and sticks to your legs when you’re walking is like — I don’t know — maybe kind of a stupid idea?” fumed author Sara Miller.

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