Google Reportedly Misled Publishers, Lawsuit Charges

Published by
The Street

By Rob Lenihan Google allegedly manipulates the online display auction to punish publishers and ‘blatantly lies’ to them about how they run the auction, officials say. Google (GOOGL) – Get Alphabet Inc. Class A Report allegedly misled publishers and advertisers about the pricing and processes of its ad auctions, according to a news report, and created secret programs that deflated sales for some companies while increasing prices for buyers. The search engine giant then pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipula…

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